Our Heritage
Founded in 1929 by Jørgen Jørgensen, Norrøna has been a family-owned Norwegian outdoor brand for four generations. Our journey began with a simple quest for durable outdoor equipment and has evolved into a legacy of innovation and quality craftsmanship.
Throughout our history, we have remained committed to our founding principles while continuously pushing the boundaries of outdoor gear design.
From our groundbreaking designs in the 1970s to our current sustainable manufacturing practices, we have always strived to create products that withstand the harshest conditions while minimizing environmental impact.
Our Philosophy
At Norrøna, we believe that quality outdoor experiences depend on quality gear and a healthy planet. Our design philosophy centers around four key principles:
- Functionality - Creating gear that performs exceptionally in its intended environment
- Durability - Building products that last for generations, not seasons
- Innovation - Constantly seeking better solutions and materials
Through generations and for future generations
Sustainability - Minimizing our environmental footprint in everything we do
This balanced approach has guided our product development for decades, resulting in outdoor equipment that advent Our commitment to durability means we rigorously test all materials and construction methods to ensure they can withstand extreme conditions and years of use. We believe that the most sustainable product is the one you don't need to replace, which is why we design with longevity in mind and offer repair services to extend product life.
Environmental Responsibility
Our dedication to sustainability goes beyond product durability. We actively work to reduce our environmental footprint through:
- Using recycled and organic materials whenever possible
- Eliminating harmful chemicals from our production processes
- Implementing energy-efficient manufacturing techniques
- Supporting conservation initiatives in the wilderness areas our customers explore We believe that as an outdoor brand, we have a special responsibility to protect the natural environments that inspire our designs and provide the playground for our adventures.
Community and Adventure
Norrøna isn't just about gear—it's about enabling extraordinary outdoor experiences. We support a community of explorers, athletes, and everyday adventurers who push boundaries and forge connections with nature. Through our ambassador program and expedition sponsorships, we gather valuable feedback that drives our innovation while inspiring others to discover the transformative power of outdoor adventure. We invite you to join our community and experience the difference that four generations of Norwegian craftsmanship can make in your outdoor pursuits.
Get instant access to our online outlet, earn Cash Points on all full-price* purchases, sign up for product testing and join in on exclusive adventures and events.
Our Future
As we look ahead, Norrøna remains committed to the values that have defined us for nearly a century. We continue to innovate with purpose, creating gear that empowers outdoor enthusiasts while respecting the planet we all share. Our vision for the future includes:
- Expanding our use of sustainable materials and production methods
- Developing new technologies that enhance performance while reducing environmental impact
- Strengthening our global community of outdoor enthusiasts
- Preserving our Norwegian heritage while embracing global perspectives We believe that the challenges facing our planet require bold action and collaboration.
- By staying true to our roots while embracing change, we aim to inspire a new generation of adventurers who share our passion for exploration and environmental stewardship.
- Whether you're scaling a mountain peak, traversing a glacier, or simply enjoying a day hike in your local wilderness, Norrøna is committed to enhancing your experience with gear that performs flawlessly, lasts for years through events, digital platforms, and collaborative initiatives that connect people who share our passion for the outdoors
- Preserving our Norwegian heritage while embracing global perspectives We believe that the challenges facing our planet require bold action and collaboration.
- By staying true to our roots while embracing change, we aim to inspire a new generation of adventurers who share our passion for exploration and environmental stewardship.
- Whether you're scaling a mountain peak, traversing a glacier, or simply enjoying a day hike in your local wilderness, Norrøna is committed to enhancing your experience with gear that performs flawlessly, lasts for years, and is created with respect for nature. and minimizes environmental impact.
Our Social Responsibility
Norrøna works to promote decent working conditions and human rights in our supply chains through close cooperation with our suppliers and partners.
The Transparency Act (Åpenhetsloven) entered into force on July 1st, 2022. The Transparency Act aims to promote companies’ respect for fundamental human rights and decent working conditions and ensure that consumers, organizations, trade unions, journalists, and the general public have access to information. According to the Transparency Act, companies are required to conduct due diligence when it comes to fundamental human rights and decent working conditions. For more information about Norrøna's due diligence, please read the IEH reports below. Norrøna was a member of Ethical Trade until July 2024.
Fair Wear Foundation
From April 2024, Norrøna became a member of the Fair Wear Foundation. Fair Wear is an important partner in our work with due diligence and reducing risk in our value chain. Read more about Fair Wear here.
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What is Polartec®?
Polartec, LLC is the developer, manufacturer, and marketer of Polartec® performance fabrics. Polartec® products range from lightweight wicking base layers to insulation layers, to extreme weather protection and are utilized by the best clothing brands in the world.
Norrøna is family owned
In 1929, the Norwegian outdoor enthusiast Jørgen Jørgensen established Norrøna. 96 years later, the 4th generation Jørgen Jørgensen still owns and leads the company. We believe this provides you with a number of advantages. Take a closer look here.
