- Armin Beeli
- From: Fidaz
- Ambassador since: 2009
- Outdoor activities: Mountain Biking
Achievements:
- Being healthy and having the power to enjoy life in all the ways I can.
Armin Beeli is a man of the mountains in every sense of the word. A fixture in the Norrøna family for over 15 years.
Armin’s life revolves around the rugged terrain of Switzerland. From his upbringing in Sagogn to his current home in Fidaz, he has built a life defined by mountain biking, hard work, and a refreshingly honest perspective on what it means to live well.
Activity
Mountain biking.
What do you actively do to cut back on your carbon footprint?
I work in the logging business and big machines are involved so I shut them down in between uses. I have to work on my living style and make some changes. There are few small things I change in my life, at least I am happy to realize it's so often in our hands to make these choices.
Was there someone or some event that inspired you to get involved in your sport/activity?
Not really an event, but being on the mountain and seeing everybody shredding and having fun with what they do.
What advice would you give your 10-year-old self?
Stay healthy, do what you think you have to, and stay true to yourself.
If you were stranded alone in the wilderness, name 3 things you would want to have with you.
Friends, a clear mind, and motivation.
What would be the theme song describing your life?
Here I go again - Whitesnake.
What is/are your hidden talent(s)?
I motivate people, take the situation how it is, and I don’t get stressed.
Describe yourself in 3 words.
Grounded, easy-peazy, sometimes too lazy.
Armin Beeli in action
