- Matt Sterbenz
- From: Lake Geneva, Wisconsin.
- Ambassador since: 2012
- Outdoor activities: Mountain Biking, Skiing, Skateboarding, Motocross
Matt Sterbenz is a pioneer in the modern freeskiing industry, known for founding iconic ski brands and leading innovations in sustainable materials. Based in Salt Lake City, Utah, he has spent over two decades bridging the gap between professional athletes and technical gear design.
Where did you grow up?
Lake Geneva, Wisconsin
Where do you currently call home?
Salt Lake City, Utah
What year did you join the Norrøna family?
2012
What current items on norrona.com are some of your go-to favorites?
Throughout the years, lofoten has always been in rotation and in recent years, I’m really enjoying the tamok collection. Collections from past years like røldal were also favorites.
What do you actively do to cut back on your carbon footprint?
My main mode of transportation on a day-to-day basis is cycling. I average bike 4,000 miles a year, half of which is commuting miles, the rest for fun road cycling. I also have substituted the majority of my mechanized skiing in the winter for human-powered. I do ride the lifts with my family a dozen times a year, and the occasional helicopter transport to a remote hut, or lodge, but my primary mode of skiing is ski touring.
Where is your favorite place in the world?
So far, I’d have to say Niseko, Japan
What advice would you give your 10-year-old self?
Never grow up.
What hobbies do you enjoy participating in?
Skiing, cycling, skateboarding, mx
What is/are your hidden talent(s)?
Carpentry, I am a closet woodworker
If you could choose a superpower, what would it be and why?
The strength and stamina of road cycling champion Tadej Pogacar, so I may enjoy winning stages of the TDF while taking in the beauty of the French Alps from the saddle of a bicycle.
Matt Sterbenz in action
