- Shannon Ainslie
- From: Unstad
- Ambassador since: 2021
- Outdoor activities: Surfing
Achievements:
- Survived a double shark attack.
- Won a couple surf contests in South Africa and an international one in Sri Lanka.
- Coached many surfers who represented various countries and some that won international surf contests, one of them even won a world title in longboarding and one who also qualified for the World Surf League.
- Norwegian Team surf coach.
Growing up in East London and the legendary surf mecca of Jeffreys Bay, South Africa, Shannon developed a world-class connection to the ocean. Today, he has traded the boardshorts of his youth for the thick neoprene required in Unstad, Lofoten, where he has established himself as one of the premier surf coaches in the world’s most stunning cold-water environment.
Where did you grow up?
I grew up in East London, South Africa, but later moved to Jeffreys Bay. It’s on the east coast of the country and is home to some of the best waves in the world.
Activity
Surfing and surf coach
What year did you join the Norrøna family?
2021
What items on norrona.com are some of your go-to favorites?
The wetsuits, boots and gloves are my favorite as I spend many hours a day in the icy waters. It’s important to stay warm and the Norrøna equipment does the job.
The jackets in the outdoor collection for after surf are my other favorites as they keep me warm straight after a surf and do a great job keeping the heat in and the wind out when I’m at the beach.
What do you actively do to cut back on your carbon footprint?
I try not to use single use plastics, and pick up trash on the beach when I see it. I also try not buy too many things and make sure I buy quality food, clothes etc so that it lasts longer.
Career highlights/accomplishments
Survived a double shark attack.
Won a couple surf contests in South Africa and an international one in Sri Lanka.
Coached many surfers who represented various countries and some that won international surf contests, one of them even won a world title in longboarding and one who also qualified for the World Surf League.
Norwegian Team surf coach.
Where is your favorite place in the world?
It’s a tough one… I’d have to say Jeffreys Bay in South Africa or Lofoten!
What advice would you give your 10-year-old self?
Dream bigger and believe that it’s possible to accomplish those dreams!
What hobbies do you enjoy participating in?
Besides surfing I enjoy hiking, snowboarding and doing surf specific training to keep extra fit and strong for the sport.
What is/are your hidden talent(s)?
Escaping big fish in the ocean! I suppose I’m the shark and orca whisperer!
If you could choose a superpower, what would it be and why?
To have night vision so I can see in the dark and surf in the evenings. This will allow me to surf perfect waves in the evening when no one else is able to haha
Shannon Ainslie in action
