Logo
2000Embroidery-friendly Norrøna branding
Well-known design company GRID was hired to simplify the Norrøna logo.
The brief was to give the Norrøna name on the logo a more unique look that would make it easier to embroider on products.
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1929The birkebeiner logoThe logo is a birkebeiner, a symbol of mountain endurance and known as “the lifeguard of the king”.
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1950Modernizing the Birkebeiner logoAfter two decades, the Norrøna birkebeiner receives its first modernized update.
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1969Colorful update of logoThe Norrøna logo receives a colorful update with embroidered details.
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1976Bruno Oldani redesigns logoThird generation owner, Ole Jørgen Jørgensen, takes over the company and changes its name to Norrøna Sport AS. He hired Bruno Oldani, a well-known designer in Norway to redesign the logo.
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1977Return of the BirkebeinerKjell Witberg is hired to create a new minimalistic logo with the birkebeiner included.
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1983A new version of The BirkebeinerKjell Witberg drew a new version of the birkebeiner and took inspiration from a realistic painting he had previously made based on the 1977 logo.
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1991Simplified logo, brighter colorsUsing newer techniques of the time, the logo was simplified and the colors were brightened.
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2001Minimalistic logo for freeride categoryIn the design process with GRID, a logo with only the head of the birkebeiner was developed.
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