Logo
2005A new minimalistic and timeless logo
Ole Sletten and Levi Bergqvist were hired to design a more minimal and timeless logo which was easy to recognize, visually strong and characteristic of Norrøna’s design philosophy.
Fourth generation owner and leader, Jørgen Jørgensen, took over the company. He wanted a more holistic brand identity to match the Loaded Minimalism™ design philosophy that had been established in 2001. One important goal was that the logo should be easy to apply to products.
