Ole Jørgen Jørgensen, grandson of the founder Jørgen Jørgensen, took over the leadership and ownership of Norrøna. He had a clear vision – and ambition – to take the company many steps further in innovation and product development.
Ole Jørgen built up a large network of the era's most ambitious Norwegian outdoorsmen and mountaineers – and realized early on that collaborating with these profiles would give Norrøna completely unique experience and completely new knowledge.
