Text: Eivind Eidslott
Published: Mar 4, 2026
Norway might be best known for its sharp peaks and deep fjords, but you can also find a different landscape here in the north. A great wilderness. An area – far inland – where you can create your own adventures. Welcome to Femund. Both an area and a Norrøna collection.
Norrøna is inspired by the legendary national park surrounding the Lake Femund in the eastern part of Norway. Excited about its rich history. About the many opportunities for various outdoor activities – and the people who have made all the trails and the small wood cabins in this area.
Just as Norrøna has made premium outdoor products over several generations, the Femund area has been a playground for Norwegian hikers, fishermen, hunters and canoe paddlers over just as many years.
In the Femund wilderness, you can create your own little expedition. Seek out the great calm of the forests. Experience the silence under the treetops. Enjoy the view of majestic mountain ridges. Paddle the large lakes, the narrow rivers. Become a long-term thinker.
— I associate Femund with the joy of hiking that one experiences during childhood, says Norwegian skier and Norrøna ambassador Marthe Kristoffersen. — It's where I was taken into the woods for camping and building a campfire for the first time. For me, Femund is the genuine joy of hiking!
The femund products are timeless outdoor essentials, inspired by Norrøna's heritage and the Norwegian outdoor traditions. These products are meant for hiking – when you're looking to create new memories.
For fishing – both trout and grayling.
For camping – spring, summer and autumn.
For the adventure that will last for a month.
And for the afternoon walk, into the woods, close to your own home.
In the Norrøna femund collection, you will find products that show a thread all the way back to 1929 – when Norrøna was first established.
Here you´ll find the traditional flannel shirt.
The belts.
The wool sweaters.
The backpacks – in all different sizes.
The shorts.
The cotton pants – which you want to wear every day.
And the legendary leather gloves.
—I spend more time doing daily trips than exploring the Poles, says French polar adventurer and Norrøna ambassador Vincent Colliard.—That´s why my go-to-collection is Norrøna femund. It includes so many great products – and a beautiful opportunity to stay trendy, whether it's outdoors or in the city.
The trails of Femund have been made over decades, created by curious and brave adventurers. Norrøna's own trail is almost 100 years old now, and was created by the same type of people. Maybe that´s why it felt so natural to launch the Norrøna femund collection. As a tribute to the trail. To everyone who has left a mark. To our shared history. And to the road ahead.
Content to Take a Look at
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